Bass don't do well with stationary objects. They are endowed with a visual system geared to detecting and analyzing motion and we shouldn't wonder that bass can be pretty picky about different lure presentations. They don't see lures move the way we see them move; bass are highly sensitive to motion and it is likely they are predisposed to look for key motion characteristics while ignoring others.
Bass tend to find some motions more stimulating than others such as objects with erratic motions, while ignoring those with sustained motion and losing interest fast in lures moving at a constant speed. Mixed in with erratic motions are periods of stability - motionlessness, always keeping in mind that a bit of unpredictability (IE lures that dart from side to side) must be interspersed with predictability, because a fish that can not accurately predict where the target will be, tends to hold back (... too much of a good thing)
The other key element of presentation is called the reaction zone and the maximum distance a fish will travel to strike any object - the reaction distance - is most times shorter than the visual distance. If a lure travels through the most distant part of the reaction zone too fast, the lure will be ignored; if allowed to pause in the zone, the odds are better for a fish too move closer and maybe strike. All of this is supported by the inherent bias of visually guided attacks limited by water clarity, light, weeds, etc.
Bass commonly position themselves where they can strike upwards coming from beneath prey, but no attack direction is sacred and being flexible opportunists, bass can hit from any direction and angle.
I guess my bias is from reading articles over the years that document bass behavior as it relates to fish biology and tendencies. Of course most if not all fish species share the same anatomical structures /capabilities and behavioral tendencies. As long as I catch fish in accordance with science and the scientific method, I see no reason not to reject most of what is written that is usually commercially motivated.