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Bass Pro Shops Holding Honoring Our Heroes Labor Day Event
Springfield, Missouri- Labor Day Weekend typically signals the last hurrah of summer as families finish vacations and kids get ready to head back to school. It's also a great time to recognize the everyday heroes around us, the achievements of those in the workplace and our military personnel. That's why Bass Pro Shops retail locations** across the U.S. will host the Honoring Our Heroes Event during Labor Day weekend September 3rd -4th and again September 10th -11th.

Bass Pro Shops retail locations will offer free family activities from 1-5pm each of those days and free crafts from 2-4pm (while supplies last) Labor Day weekend, September 3rd and 4th and again Saturday and Sunday, September 10th and 11th and it's all free!

You can also help show your appreciation for our troops, most of whom won't be able to get home for the holiday, by bringing in new or gently used DVDs, video games or books. All donated items will be sent to our troops through the AMVETS organization. The first 50 people at each store to donate, beginning at 10am each day, will receive a Sportsman's Racing Team poster.

Kids can challenge mom or dad to a radio remote control car race Saturdays and Sundays or take part in any of the other free activities such as the bean bag toss or tire roll. If you complete all three activities you will receive a free stars and stripes band (while supplies last.) (Check out www.basspro.com/laborday for complete Honoring Our Heroes Event weekend activities for your local store)

Other fun activities offered from 2-4pm each Saturday and Sunday of the event include a patriotic bug or sun visor craft (while supplies last). Plus you won't want to miss the Dutch oven apple pie cooking demonstrations and FREE samples Saturdays, September 3rd and 10th.

Families can also register to win one of two exciting prizes being given away. One winner will be selected nationally to win the Grand Prize of a trip to Charlotte, NC and meet NASCAR® driver of the #1 Bass Pro Shops car Jamie McMurray. The Grand Prize Package includes two tickets to the May 2012 Sprint Cup All-Star race in Charlotte, three-night hotel accommodations, special meet-n-greet with Jamie McMurray, a Bass Pro Shops® themed go-cart, one pair of Oakley® sunglasses, a tour of Earnhardt-Ganassi Racing and a $300 Bass Pro Shops gift card to spend at the Charlotte store. You may enter to win at the store or online at www.basspro.com/winatrip.

There will also be prize drawings each day September 3-4 and 10-11 at 2:30pm, 3:30pm and 4:30pm for great prizes like a patriotic flag chair, Oakley® PIT BULL™ sunglasses, Bass Pro Shops® oversized sleeping bags, Bass Pro Shops® Dome tent or a Brinkmann® 3-burner grill.

Be sure to check out the special paint scheme on the #1 Bass Pro Shops race car honoring the 10th anniversary of September 11th at the Richmond race on September 10, 2011.

This Labor Day, help show your appreciation for all the everyday heroes plus our troops and squeeze the last drop out of summer fun without putting any pressure on your budget, by bringing the family to Bass Pro Shops Honoring Our Heroes Event.

**Bass Pro Shops retail locations in Miami, FL and Branson, MO will not have the event but will honor sale prices.

***Bass Pro Shops Canadian locations will hold Labour Day events with varied times, dates and details. Please click here for Canadian location details.

About Bass Pro Shops Group:

Bass Pro Shops -56 retail stores in 26 states and Canada visited by over 110 million people annually, international catalog and internet retailing, American Rod & Gun wholesale division selling to over 7,000 independently owned retail stores worldwide, Outdoor World Incentives also selling Bass Pro Shops gift cards through over 132,000 retail outlets across America and a restaurant division with 26 locations. For more information regarding Bass Pro Shops store locations, products or special events, please visit www.basspro.com. To request a free catalog call 1-800-BASS PRO.

Tracker Marine Group - Manufactures and sells Tracker, Nitro, SunTracker, Tahoe and Mako boats through Bass Pro Shops retail stores and over 400 dealers worldwide. Visit www.trackerboats.com

Resort Group - Big Cedar Lodge and other resort properties including restaurants and golf course. Visit www.bigcedar.com for more information.

Media Contact

Katie Mitchell (417) 873-5618