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New Lures from Gary Yamamoto to Debut...

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New Lures from Gary Yamamoto to Debut at ICAST
Pretty much anyone who fishes knows that ICAST is where all the fishing industry folks break out their new product for the upcoming fishing season. Gary Yamamoto Custom Baits is known for being, well, a bit understated when it comes to industry shows. We have a good product and we're proud of it but we're not big fans of tooting our own horn.

This year is slightly different for us. In addition to premiering several new soft-plastics and new soft plastics colors, we're rolling out our very own new line of premium hard baits for 2014. In the lineup are two topwater baits, jerkbaits and crankbaits (aimed at three different diving ranges). They combine extreme durability and Gary Yamamoto's legendary attention to detail with the best of Japanese lure makers' ability to make a tool resemble a piece of art, all at a price more affordable than the competition. Each lure is outfitted with 1X strong Mustad Triple Grip Hooks and is designed to achieve maximum casting distance, lifelike acoustic footprints, 3-dimensional holographic foil and a custom-tuned action. All four bait styles are available in standard tournament-proven American finishes, along with novel patterns that will create a new list of industry standards.

Our new soft-baits include the longer 9PL 6.75" Pro Senko (perfect for dropshotting) and the 5.5" and 3.5" Swim Senkos. New colors for a variety of plastics are the new Goby and Perch. You can view these products in more detail at our website:

If you're headed to ICAST next week, we'd love to see you at our booth: #1174. Those of you who can't make it - fish on! We'll see you out on the water.

*Our hard bait line will be available for retail purchasing in the late fall. Soft plastics and new colors will be available in early August. Watch the website for more details! - See more at: