Adventure Kayak and Rapid Media's other titles have benefited from increased readerships due to partnerships with the A.C.A. and Paddle Canada. "Former readers of Paddler, Kanawa and now Sea Kayaker magazine are reading our mags,"¯ says Scott MacGregor, Rapid Media's founder and publisher. "No publisher likes to see magazines close their doors. However, our editors are pleased to offer enthusiasts magazines exactly targeted to their interests, feeding their passions for kayaking, canoeing, whitewater and kayak fishing."¯
Adventure Kayak was an obvious choice for Sea Kayaker magazine publisher Michael Collins. "We always took pride in being an independent publication,"¯ says Collins. "We felt that Adventure Kayak, also an independent publication specifically written for kayakers, was the best fit available."¯ Rapid Media and Collins will be working cooperatively to promote the Northwest Paddling Festival, a Sea Kayaker event now in the hands of the Northwest Marine Trade Association.
MacGregor and Adventure Kayak magazine editor Virginia Marshall have invited long-time Sea Kayaker editor Christopher Cunningham to join the Rapid Media stable of award-winning contributing editors. "Chris has been contributing to the kayaking community for as long as I can remember,"¯ says MacGregor. "Readers build relationships with editors. I'm excited about having him in the magazine, and he's looking forward to not having to get the entire issue off to production."¯
Sea Kayaker readers without subscriptions may purchase a subscription to Adventure Kayak at a super-discounted rate. In the final issue of Sea Kayaker readers will find a coupon code offering one-year subscriptions to Adventure Kayak for only $5.95.