Facts & Fiction about where to advertise your Fishing Related site:

We are often asked how is our search engine placement for BigFishTackle.Com, what is our angler reach, how many sites link to us, and what is our monthly traffic.

In the past we have used our own server side logs to determine this information and were happy to provide it to our potential advertisers. Due to the fact that these numbers are commonly misrepresented by some sites, we no longer use our own numbers and encourage our advertisers and potential advertiser to not just take the word of us or other sites that they are considering advertising with.

For BigFishTackle.Com traffic details, Click Here

As recently as yesterday (1-21-03) I was quoted statistics from a site that wanted me to advertise with them. They stated "they received 1.2 million unique visitors a month". Using the tools we will be introducing you to on this page, it was easy to determine that this was blatantly inaccurate, which when I questioned this representative she retracted and said "I meant close to 200,000 (only a million off).

Many sites that inaccurately represent their site reach and traffic do not want you to know the information we will be sharing with you, and when confronted with these statistics would say "they are conservative numbers and just a matrix". This is true but they are equally as conservative for every site listed so if they say they are "receiving 1.2 million unique visitors a month",  "they are the most visited website", "the most highly visited outdoors site online" or another slogan it would be reflected on these unbiased third party tools we will be introducing you to.

We have NO affiliation with these companies and do not benefit in any way by sharing this information with you except to validate the site statistics that our representatives quote and to arm you with tools to identify when sites misrepresent their site numbers and reach to you.

Link Popularity Analysis Tool (Provided by MarketLeap.Com):

Link popularity analysis is one of the best ways to quantifiably and independently measure your website's online awareness and overall visibility. Simply put, link popularity refers to the total number of links or "votes" that a search engine has found for your website.

Marketleap has designed this link popularity tool to help website owners find out who is linking to their site, but also to give a useful benchmarking report to quickly show where you stand in comparison to competitors and other major online players. PLEASE TAKE SPECIAL NOTE that Link Popularity values constantly change due to the dynamic nature of the Web. As such, the values reported by Marketleap for your site(s) are collected live each time a request is made. To ensure the accuracy of results, be sure to click through to the corresponding search engine.

(The following table is an excerpt from an actual report taken 1-22-03 by MarketLeap.Com)
In this excerpt of an actual report below we have listed actual fishing sites offering similar services to BigFishTackle.Com, & we are happy to report the next best score was less then half of BigFishTackle.Com's score. If your considering advertising with someone I would recommend running your own report & comparison. To run a report & visit MarketLeap.Com- click here

On this note, I would avoid advertising with sites that your site scores better then, ask yourself are they really in a position to assist you in marketing your site when your site is performing better then theirs already?


  Limited Presence
0 to 1,000 references
  Average Presence
1,001 to 5,000
  Above Average Presence
5,001 to 20,000
20,001 to 100,000
100,001 to 500,000
  900 lb Gorilla
500,001 and up
URL List
www.imoutdoors.com  1,230  671  97  144  144  91  83 
www.landbigfish.com  24,885  15,233  5,078  1,160  1,160  1,152  1,102 
www.fishingworks.com 76,093  65,401  2,597  2,080  2,080  1,994  1,941 
www.bigfishtackle.com  164,737  65,401  87,740  1,500  1,500  4,358  4,238 

Traffic Ranking Tool by Alexa (Provided by Alexa.Com):

Alexa computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users. The information is sorted, sifted, anonymized, counted, and computed, until, finally, they get the traffic rankings shown in the Alexa service.

What is Traffic Rank?
The traffic rank is based on three months of aggregated historical traffic data from millions of Alexa Toolbar users and is a combined measure of page views and users (reach). As a first step, Alexa computes the reach and number of page views for all sites on the Web on a daily basis. The main Alexa traffic rank is based on the geometric mean of these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site's current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

(The following results are excerpts from actual results taken 1-22-03 by Alexa.Com)
In this excerpt of actual results below we have listed the same fishing sites offering similar services to BigFishTackle.Com that were used in the previous example (note the same hierarchy, the sites which had the most links in the previous table also have the better ranking below), and again we are happy to report the next best score was more then 50,000 spots below BigFishTackle.Com's score. If your considering advertising with someone I would recommend visiting alexa.com and seeing how they stack up. To check a potential advertiser or to see how your site is doing visit




Tackle store, and angler's community. Extensive selection of tackle, as well as angler's resources. Weekly tackle give-away.

Avg. Review: 4.5 of 5 stars
Traffic Rank for bigfishtackle.com: 20,886

excerpt of actual Alexa results 1-22-03

Boat Insurance directory @ Fishingworks 

A complete directory of boat insurance companies and boat insurance agents

Avg. Review: 5 of 5 stars
Traffic Rank for fishingworks.com: 70,635

excerpt of actual Alexa results 1-22-03

Land Big Fish   

Resource center for anglers in North America.

Traffic Rank for landbigfish.com: 127,107

excerpt of actual Alexa results 1-22-03  



Social networking site for fishing enthusiasts.

Traffic Rank for fishing.net127,974


excerpt of actual QuantCast.Com results 7-02-08


In regards to advertising some things to consider are, does the site you are talking to want you to pay many months in advance, are their campaigns cancelable at anytime without penalty, are you able to view your own statistics via log in, has the potential advertiser/company representative been honest about their sites statistics, can you receive personal service by the same representative, and now that you have the tools to check does the site that wants you to advertise with them really stack up to the competition? In the case of BigFishTackle.Com the answer to all these questions is a resounding "YES". This combined with advertising rates only a site with as many visitors as ours can offer (none in these examples), make BigFishTackle.Com your best choice for advertising your fishing or outdoor products and  services on-line!

Lastly but certainly not least Our promise to you our advertisers:
We realize you have many places available to promote your fishing and outdoor products and services and greatly appreciate your choice to advertise with BigFishTackle.Com!

We are constantly working on ways to improve how we promote you and are dedicated to always being the hands down best solution anywhere on the internet for your products and services! We will always go the extra mile to ensure you are getting the best value anywhere with us!

If you are not happy with the results you are getting, we can and will make adjustments to ensure we remain your best choice! If we can work with you to provide extra exposure when things are slow or you have an event approaching, we will work with you to ensure you get that extra exposure you need.

Many of you who have been with us for many years know this, but for the many potential and new advertisers listing with us for the first time, know that we are only an email or a phone call away and are always willing to help!

For an Updated List of our current Advertising packages & pricing please click here
Check our prices, check our traffic, check the competitors and the decision is clear!!
We are so confident in our ability to successfully advertise your site. If you are not 100% Satisfied with your advertising campaign on BigFishTackle.Com before the end of the first month, we will refund 100% of the cost of your advertising package.