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Purple Reign new

Keweenaw Tackle company follows Mother Nature’s cue; adds the potency of purple Traverse City, MI (June 17, 2016) – Fish come in all colors, whether predator or prey. But no matter the shade of their skin, there’s a common hue that always shines through;...

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Best Logo-Wear on Earth? updated

Builders of the “Best Rods on Earth” introduce super-sweet performance fishing wear Not much worse than cheesy logo-wear. Think about your last giveaway ball cap, the foam one with the badly screened emblem and zero fit. Um, guessing you’re not wearing it....

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Simple Pleasure Captures Record Fish updated

Ohio’s state-record yellow perch landed on St. Croix Triumph ultra-light – Sit back, relax and pop the top of a cold one while you read this. Go ahead, we’ll wait... Ready? Now can you identify with the laidback method it sometimes takes to catch...

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FRABILL NETS TOP BILLING WIT

RECENT SURVEY SAYS ANGLERS CHOOSE FRABILL LANDING NETS MORE THAN ANY OTHER BRAND Southwick Associates, the nation’s premier outdoors market research firm, has announced the fishing brands anglers purchased most frequently in 2015. Results were compiled...

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A IS FOR AUTHENTIC

NEW A-SERIES TACKLE DUFFEL TOTES TACKLE TONNAGE WITH DEPENDABLE PLANO PERFORMANCE Plano Molding Company has been making hardworking and innovative products to help anglers store, organize and transport their tackle and gear since 1952. Protecting your...

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It Takes One to Know One

Sporting Classics Magazine selects St. Croix Rod’s classic Legend Elite for prestigious award Close your eyes and visualize the elements of a masterpiece painting. Consider American artist Winslow Homer’s epic nautical work The Herring Net. Your minds-eye...

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BETTER DAYS ARE COMING

(THEY'RE CALLED SATURDAY AND SUNDAY)PLANO'S NEW WEEKEND SERIES TACKLE BAGS DELIVER SLICK GOOD LOOKS, EXCEPTIONAL CAPABILITY AND VALUE TO WORKING ANGLERS. The epic rock tune from the 80’s said it well, but probably should have incorporated at least one full ...

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Midwestern Rod-Builder Tames the Seven Seas

New St. Croix Legend Surf sets high-water mark for surf casters. What do a little town nestled in the big woods of Wisconsin and the salty seas have in common? Waves. St. Croix Rod – a storied, Wisconsin-based, family-run business – is making waves in the...

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SIZE MATTERS

BREAKING OUT THE BIG GUNS? NEW PLANO 1812 MAGNUM FIELD/AMMO BOX BEARS BOXES OF BIG-BORE BULLETS Hunters and shooters the world over have leaned on Plano’s venerable 1312, 1712 and 1612 Field/Ammo boxes for a decade. These low-cost, molded-plastic ammo...

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Frabill's New Bro Series Spinning Combos

Picture ice fishing front man, Brian “Bro” Brosdahl swaggering into a pool hall – a surreal visual to say the least. Where the veteran billiard jockey would tote his or her signature stick in a single, well-worn violin case, Bro would enter carrying a half...

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