Fishing

Frabill’s Bro Series Reel advances the cause for ice fishing specific gear

Jackson, Wis. – There was the dowel with the spike on one end wrapped in a heavy braided line. About that same time pterodactyls patrolled the skies and brontosaurs grazed on ferns the size of bed sheets. Sometime after, someone taped a small spinning reel on the broken tip of a long rod and modern day ice fishing was born.

As part of the ongoing evolution, new from Frabill® for the 2010-2011 ice fishing season comes the Bro Series Reel, which you could say ‘rose from the primordial ooze.’ Brian “Bro” Brosdahl, a progressive scientist when it comes to product development, grew tired of taking his summer reels, even the elite ones, and strapping them to this new class of ice fishing rods that captured the action and feel of a long rod. So after sharing his frustration with the engineering team at Frabill, they arrived at a solution, and it goes like this: Every feature of the Bro Series Reel considers the unique demands of ice fishing. For one, ice anglers tend to use smaller diameter line, which constricts and coils around the reel arbor. Frabill’s solution was incorporating a spool with a wider arbor. Bam!