LIVE TARGETby: pickyfishy
LIVETARGET reasserts core philosophy; introduces new logo, tagline and ad campaign
Niagara-on-the-Lake, ON (March 13, 2018) – Competition is central to our very nature. It defines who we are, connecting us to our like-minded ancestors who have relentlessly pursued fish for over 40,000 years. These were the original fish hunters, gathering with spears and nets to feed their families and villages. Our predecessors were driven by competition: to catch the most fish, to catch the biggest fish, to survive.
Today’s angler is equipped with the best tools modern science can provide, rarely fishing for survival, yet the thirst for competition remains: to catch the most fish, to catch the biggest fish…to win.
Koppers believes that anglers are fiercely competitive by nature, “We compete every time we grab a rod and step in the boat. We battle the elements: inhospitable conditions that would drive a non-angler back to the comfort of their home. We duel against the predators we pursue, working to crack the code of their ever-changing behavioral patterns. And our ultimate competitor is ourselves.”
LIVETARGET’s connection and commitment to the primal spirit of competition drives the company to design and craft lures that give anglers a distinct competitive edge. Koppers claims, “Better baits catch more fish, period. Our baits arm anglers with unwavering confidence through measurable success: catching fish. The livewell doesn’t lie. It has always been about the numbers; it always will be”.
See more at livetargetlures.com
Since its launch in 2008, LIVETARGET has grown into a full family of life-like fishing lures that Match-the-Hatch™ to specific game fish forage, with over 750 styles and colors of lures for fresh and saltwater fishing. The lures feature industry-leading designs in realism and workmanship that closely mimic nature’s different baitfish species. Headquartered in Ontario, Canada, LIVETARGET won ICAST Best of Show awards in the hard and soft lure categories in 2010, 2011, 2012, 2013, 2015 and 2017.
Added: Wed Mar 14 2018