Rippin Lips Catfishing Bait Companyby: theangler
Ok, so that might be tickling the truth. And yet, despite the great popularity of cats, anglers who chase the four North American species—channels, blues, flatheads and whites—remain, in terms of available quality fishing tackle and gear, the most underserved angling group in North America. Tackle store aisles are wholly decorated with advanced armaments for trout, bass, walleyes and panfish— and even for muskie and salmon, whose ranks pale in comparison to cats. All the while, millions of catfishers find their inadequate gear selection limited to a cobwebbed corner of a baitshop.
To help spread their message of “Catfish for Everyone,” Rippin Lips recently partnered with fishing-focused Traditions Media, whose high-energy marketing and public relations campaigns have ‘adrenalized’ and expanded business for many of the fishing industry’s top companies.
“And you can expect to hear about some amazing new developments coming from Rippin Lips in the very near future.”
Based in rural South-Central Pennsylvania, Rippin Lips (rippinlips.net) has been creating America’s catfish-catching’est bait since 2008. Their popular Leakin Liver™ Catfish Bait—whose top-secret recipe continues to be tweaked and fine-tuned each season—offers advantages and ingredients not found in other catfish baits. 100% natural, non-messy, biodegradable, and easy to use and keep on the hook, Leakin Liver gives off a continual profuse scent trail that lasts for over 45-minutes, at which point the bait has completely dissolved into the water. Beyond Leakin Liver Catfish Bait, Rippin Lips also manufactures and distributes a potent line of tackle and gear, including Scent Trail™ Fish Attractant, No-Trace™ Scent Eliminator, and catfish hooks, rods and bait-keeping products. With design input and guidance from elite tournament angler and guide John Jamison, Rippin Lips is fast becoming a leading name in catfishing gear.
About Traditions Media
Traditions Media, LLC is a fishing-focused PR and marketing group whose core competencies include day-to-day public relations and interaction with the fishing media; developing marketing strategies and tactical implementations; ideating, writing and distributing client communiqués. Partners include Frabill, MarCum Technologies, Lund Boats, St. Croix Rods, Rapala, Aquateko and Rippin Lips.
Added: Sat Jan 21 2012