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Cyber Santa fills stockings

There’s no such thing as the angler who has everything. There’s always room to cram one more lure in the tackle tray, forcing the lid shut. Every garage stall has shelf space for one final fishing gadget. If it doesn’t, put in another shelf. Cut and dry, if...

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Knot2Kinky Adds Life to Listless Bait new

Suckering fish into striking while ice fishing during midwinter is a tireless endeavor – snow and ice are thick; light penetration low; weeds dead or dying; oxygen levels short; predator and prey both in a lethargic state of life. And contrary to popular...

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The Best ‘Fish Finder’ in Your Boat new

Boating around your favorite lake or river searching for bass, panfish or walleyes, your eyes never leave the screen. The things this fish finder reveals are simply amazing—forests of flowing underwater vegetation; fields of craggy boulders that house all...

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A Whole Other Can of Worms new

Time was, procuring a ponderous string of trout, catfish or sunfish involved little more than a willow stick with hook, line, sinker, and a coffee tin filled with lively critters—angleworms, nightcrawlers or even crickets. Fish gobbled ‘em up like candy. Life ...

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Rigged for a Reservoir, Bass in the Rangefind new

Pretty clichéd, but having the “right tools in the toolbox” applies to pretty much every outdoors endeavor. Whether it’s dry matches and an air mattress for camping or a sharp fillet knife and fish batter for a shore lunch; having the right tools for the task ...

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Wave Introduces the Super Soft Pro Series new

Wave is proud to announce a new line of plastic baits called the Super Soft Pro series. They feature a softer, heavier plastic that holds twice the salt content of most lures but still leaves room for plenty of MoLoPo fish attracting scent. “We wanted a...

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Introducing the new Powerfish’n Hybrid Reel

With ten thousand Baby Boomers a day turning 65 and having more time for the joys of fishing, Rock Island Equipment Company has introduced Powerfish’n, a new Hybrid Fishing Reel that gives serious anglers a unique choice -- Manual or Automatic. Like...

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New Rod Box Shields Fishing Rods

Ice hurts. At least that’s what your hardwater rods, reels and tackle say. Things that get dropped onto a frozen surface aren’t typically cleared for safe and soft landings. Ice makes things go crunch, snap and crack. Only one way to combat this: put up a...

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