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Rapala Introduces the Ultimate Angling ...

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Rapala Introduces the Ultimate Angling Video Game
   
Minnetonka, Minnesota — Strap on a life vest and prepare yourself for the ultimate gaming experience with the introduction of Rapala's new video game, Rapala Tournament Fishing.

Rapala Tournament Fishing will be available in stores on November 21, 2006, and will be compatible with the Nintendo Wii and Xbox 360 gaming systems. Rapala Tournament Fishing lets players embark on all new angling adventures to the world's most desirable fishing locations and features authentic gear from Rapala, the world's largest manufacturer of fishing lures and the most widely recognized fishing brand in the world.

Players can compete in 20 tournaments on some of the world's most prestigious angling waters. Fill your live well with bass, pike, trout, walleye, catfish, salmon and much, much more.

The Wii wireless remote and optional Nunchuk controller attachment from Nintendo and the X360 wireless remote from Xbox enhance the game's realism by giving the user total control. Use the wireless remotes to cast and reel, jig your bait, set the hook, drive the boat and more.

With Rapala Tournament Fishing, fishing like a pro is only a virtual cast away.

About Rapala
Dedicated to delivering memorable fishing experiences every time, the Rapala Group, based in Vääksy, Finland (Helsinki Stock Exchange: RAP1V), manufactures and markets fishing lures, fishing line, fishing rods, hooks, terminal tackle, knives and accessories under the Rapala, VMC, Blue Fox, Storm, Luhr-Jensen and Williamson brand names. The company was unofficially founded in 1936 when Lauri Rapala invented the Rapala fishing lure. Rapala maintains its strict standards of quality and
craftsmanship while delivering its fishing products to anglers in more than 130 countries. For more information, visit rapala.com.
Media Contact:
Brian Anderson
(612) 375-8514
banderson@clynch.com


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Mike H
BFT Staff