Some of the extra price for boats like Lund is just because of the brand name but they are a better boat and the list of items that are standard on boats like Lund are impressive. As an example, Tracker brand is like a VW bug compared to Lund being a Porsh, INO. Tracker is a good boat but Lund is a lot better. One thing I can tell you about Tracker brand, there are cheaper boats you can buy that are just as good. Here is an example, a friend was looking to buy a new boat, he checked all the local dealers and was not impressed with the prices. The prices ranged from 14k to 21k for basically the same boat. We went on a fishing trip to Nebraska and stopped by the Cabellas on the way and found a boat with just what he wanted for 14k. It had a lot of extras for the price that local companies did not offer. At the time, Cabellas did not have a store in Utah and I'm not sure if all Cabellas stores sell the same brands of boats but the boat my friend bought was a Lowe. I guess what I'm saying is, look around don't settle for Tracker with out looking at all the options. Good luck.