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LIVETARGET: Even Salty Anglers Deserve the Best

Fishing Stories |

Even Salty Anglers Deserve the Best

Please the saltwater anglers on your holiday list with the hottest LIVETARGET lures


Niagara-on-the-Lake, ON (December 13, 2019) – When it comes to multi-species inshore and near-shore fishing, LIVETARGET has made big name for itself with an array of innovative, fish-catching baits favored by anglers from coast to coast. So, quit the guessing and pick up a handful of these sure-to-please lures. They’re the perfect gifts for anyone who wets a line in saltwater.



The ultimate inshore and near-shore lure, LIVETARGET’s Mullet collection offers the perfect mix of enticing action and incredible life-like detail for exciting coastal fishing. The Mullet is available in four different models to target sea trout, redfish, snook, flounder, striped bass tarpon and more. The twitchbait darts and flashes just below the surface while the jointed wakebait and walking bait produce a subtle surface commotion. The popper spits and pops on the surface, calling in fish from a distance. Get them here.


LIVETARGET’s Injected Core Technology (ICT) has produced the ideal paddletail swimbait for realistic action and appearance. The ICAST award-winning Slow-Roll Shiner’s Inner-Core perfectly matches the appearance of the thin-profiled baitfish all saltwater gamefish love, while the Exo-Skin generates a hard-thumping action that moves the whole bait body. The result is a life-like lure that creates a subtle yet enticing rolling action. The Slow-Roll Shiner fishes great by itself and also makes a fantastic trailer for jigs and chatterbaits. They’re available in three sizes and six forage-matching patterns. Buy now.


A New Product Showcase winner at ICAST 2019, the ICT-engineered Flutter Sardine is a dynamic spoon hybrid that mimics a sardine fluttering in distress like no other. The Inner-Core produces a vibrant flash while the feathered hook creates drag and holds the hook in the ideal strike position when falling. Lift and drop to create a falling shimmy action or snap the rod tip to impart an erratic twitch action. The result is a strobing flash that will trigger bites from almost any saltwater species. The Flutter Sardine is available in five sizes and six forage-matching patterns. Available here.



The LIVETARGET Scaled Sardine Twitchbait is the perfect match for cruising saltwater species in search of one of the ocean’s most prolific baitfish. Rapidly gaining attention from seasoned saltwater anglers, this bait has an erratic action, whether twitched slowly or fished with an aggressive retrieve. It has a quick start-and-stop action that’s is proven to trigger big bites. Buy now.






Designed with a realistic mullet profile, the LIVETARGET Commotion Mullet is an easy-to-use topwater bait that casts far with excellent accuracy. Retrieved fast or slow, this versatile lure triggers big fish bites with its spinning Colorado blade and has become a favored topwater choice among serious redfish anglers. In motion, the blade generates a big splash, creates a bubble trail and emits a loud, dense fish-attracting sound. Suitable for the strongest of predators, the Commotion Mullet comes equipped with an extra-strong carbon steel double hook.  Get some here!




LIVETARGET bridged the tradition of old spoon craftsmanship with a new generation of tech-savvy production to create the first-ever anatomically precise spoon; the Erratic Shiner. Excelling in open-water applications, the lure has a life-like Inner-Core to create a pulsating vibrant flash and an Exo-Skin that produces an erratic wide-wobble, darting effect imitating an injured baitfish. While designed for long casts and trolling, the Erratic Shiner is also a great option for vertical jigging. It’s available in four sizes and 10 deadly patterns, including two glow options. Buy now.



The LIVETARGET soft plastic Rigged Shrimp has taken the U.S. saltwater market by storm. Shrimp are the single most common forage for all saltwater gamefish including speckled sea trout, redfish, flounder, snook, and tarpon. The Rigged Shrimp is designed to mimic a live shrimp swimming in a forward motion. It can be cast and retrieved or fished under a popping cork. A built-in rattle generates the clicking sound shrimp make while swimming. They come four per package and are available in two sizes and 11 deadly patterns. Available here!

Aside from more time on the water, nothing is sure to please the saltwater anglers on your list more than a stocking-full of proven baits from LIVETARGET. Whether it’s the new ICAST award-winning Flutter Sardine or Slow-Roll Shiner, Erratic Shiner casting spoon, stalwart Rigged Shrimp, Commotion Mullet Hollow Body, Scaled Sardine Twitchbait, or Mullet Twitchbait, know that you’re outfitting friends and family with the precise goods they’ll need for better success on the seas.


Happy Holidays and good fishing.

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