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Farris Named Associate Publisher of Petersens Bowhunting
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New York, New York - InterMedia Outdoors Vice President and Group Publisher Mike Carney announced today that Danny Farris has been named the Associate Publisher of Petersen's Bowhunting.

As Associate Publisher, Farris will be responsible for all advertising sales management including print, radio, internet and events. In addition, Farris will assist in the operational management of Petersen's Bowhunting multi-media platform.

An experienced bowhunter and guide, Farris has worked in the archery industry the past five years for both trade and consumer titles, compiling an excellent track record of strong sales success and excellent customer relations.

"We are very pleased to have someone with Danny's talents join the InterMedia Outdoors Team," stated Carney. "Danny's experience, determination and understanding of the bowhunting market will be a great asset in expanding the reach and influence of the Petersen's Bowhunting growing multi-media brand. With an eye to the future, he'll strive to maintain Bowhunting's dominant role as the unquestioned equipment and technique authority."

Farris can be reached at 5195 Fontaine Blvd, Suite 5, Fountain, CO 80817, Danny.Farris@IMoutdoors.com, (719) 393-9781.

About InterMedia Outdoors:

Reaching the most avid outdoors enthusiasts across all media, InterMedia Outdoors, Inc. is recognized for the strongest brands in the industry, including Guns & Ammo, In-Fisherman, Petersen's Hunting, Fly Fisherman, Game & Fish and 12 other leading magazines, 23 associated and complementary websites, including the BassFan network, 13 popular television shows, 19 consumer events and a National television network, The Sportsman Channel. Among other media properties, InterMedia Outdoors, Inc. is a portfolio component of InterMedia Partners VII, L.P., a private equity firm focused exclusively on the media industry.

Media Contact:

Michael Carney, InterMedia Outdoors, Inc. (309) 679-5070

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