05-31-2009, 11:14 AM
St. Louis, Missouri- To the outdoor scene comes an exciting new avenue for your marketing efforts. Outdoor Inspired Technologies (OIT) is pleased to announce their entrance into this exciting and passionate industry. "We are bringing text messaging and all the benefits of this powerful marketing tool to the hunting and sporting industry and couldn't be more excited" says Faron Huster CEO of Outdoor Inspired Technologies. "While text message marketing and interactive TV (via cell phone messaging) is a staple in other industries, the concepts are fresh and innovative for sporting companies. We have products and campaigns that bring a new spin to advertising, efforts that can't go unnoticed by viewers and potential customers. We have already found a great fit with outdoor related programming and are giving shows the ability to interact with their viewers, while at the same time adding a new revenue stream in the process. While watching outdoor programming this fall and next spring you are likely to see campaigns being run on your favorite shows. Whether the show is doing a text-to-win gear giveaway or running a trivia question contest, OIT has a backend solution to facilitate these campaigns. "
While many media planners are not familiar with SMS text messaging the process is quite simple explains Justin Porlier of OIT. "We think of text messaging as a way to tie all your marketing efforts together and have found this industry to be very open to these concepts. For a customer to be solicited they must first opt in to be included in a database for future use. The FCC is very strict with non-spamming regulations in place to assure SMS messaging will stay end user friendly. Rest assured anyone in our database wants to be a part of the marketing efforts." The beauty of SMS marketing is that almost everyone has a mobile phone and carries it with them throughout the day. Time sensitive information, like a weekend sale at a retailer, or a new product press release, gets to the consumer in real time. The traceability and the capacity to micro manage a campaign are among the key assets now available to media planners.
About OIT- Established in 2005, Outdoor Inspired Technologies began as an outdoor themed website providing ringtones to the outdoors industry. Since its inception, OIT has evolved into a full service mobile marketing firm specializing in solutions that allow manufacturers and retailers targeted marketing penetration. Out of corporate offices in St. Louis, Missouri and Lexington, Kentucky O.I.T currently operates three divisions. A ring-tone and mobile content division, a complete mobile marketing division, and are in the development stages of hosting an online outdoor community where subscribers choose weekly content to be delivered direct to their mobile phones. Whether your goal is name and brand recognition or developing new creative revenue streams, OIT can integrate a fully customizable mobile marketing plan for your company. With endless uses for this technology, OIT is your mobile solution. Operating under agreements with all the major cell phone carriers allows for stability and message delivery rates over 99%. http://www.oitechnologies.com
While many media planners are not familiar with SMS text messaging the process is quite simple explains Justin Porlier of OIT. "We think of text messaging as a way to tie all your marketing efforts together and have found this industry to be very open to these concepts. For a customer to be solicited they must first opt in to be included in a database for future use. The FCC is very strict with non-spamming regulations in place to assure SMS messaging will stay end user friendly. Rest assured anyone in our database wants to be a part of the marketing efforts." The beauty of SMS marketing is that almost everyone has a mobile phone and carries it with them throughout the day. Time sensitive information, like a weekend sale at a retailer, or a new product press release, gets to the consumer in real time. The traceability and the capacity to micro manage a campaign are among the key assets now available to media planners.
About OIT- Established in 2005, Outdoor Inspired Technologies began as an outdoor themed website providing ringtones to the outdoors industry. Since its inception, OIT has evolved into a full service mobile marketing firm specializing in solutions that allow manufacturers and retailers targeted marketing penetration. Out of corporate offices in St. Louis, Missouri and Lexington, Kentucky O.I.T currently operates three divisions. A ring-tone and mobile content division, a complete mobile marketing division, and are in the development stages of hosting an online outdoor community where subscribers choose weekly content to be delivered direct to their mobile phones. Whether your goal is name and brand recognition or developing new creative revenue streams, OIT can integrate a fully customizable mobile marketing plan for your company. With endless uses for this technology, OIT is your mobile solution. Operating under agreements with all the major cell phone carriers allows for stability and message delivery rates over 99%. http://www.oitechnologies.com