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NEW PARTNERSHIP WILL REVITALIZE ONE OF THE WEST'S MOST POPULAR FISHING AND BOATING EXPOS
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[center][font "Times New Roman"][size 3]NEW PARTNERSHIP WILL REVITALIZE ONE OF THE WEST'S MOST POPULAR[/size][/font][font "Times New Roman"][size 3] FISHING AND BOATING EXPOS[/size][/font][/center]

[font "Times New Roman"][size 3]The American Sportfishing Association announces today it has purchased the San Francisco Sports and Boat Show in partnership with Fred Hall & Associates of Camarillo, California, operators of the largest and most successful fishing and boating equipment expos in the West.[/size][/font]

[font "Times New Roman"][size 3]The new owners will revitalize and improve upon the San Francisco Sports and Boat Show’s longstanding appeal with fishing gear and boat manufacturers and dealers; lodges, resorts, and tourism organizations; and anglers and boaters in the second most popular fishing state in the United States.[/size][/font]

[font "Times New Roman"][size 3]“We’re looking forward to building on the past successes of the San Francisco Sports and Boat Show, especially by giving sportfishing companies the opportunity to offer a stronger showing of fishing gear for northern California’s anglers,” said Mike Nussman, President and CEO of the American Sportfishing Association.[/size][/font]

[font "Times New Roman"][size 3]Dick Pool, President of Pro-Troll and Western regional representative on the American Sportfishing Association’s Board of Directors, led the negotiations for the new ownership contract, which continues the show at the Cow Palace in San Francisco each January. The 2004 show will run from January 21-25. Half the show proceeds will go to the American Sportfishing Association for programs that improve fishing.[/size][/font]

[font "Times New Roman"][size 3]“With the show now linked to the sportfishing industry’s trade association and the Fred Hall group, northern California’s anglers will be the big winners,” said Pool, whose company is headquartered in Concord. “It’s going to be an outstanding event.”[/size][/font]

[font "Times New Roman"][size 3]Changes and special features beginning with the 2004 show include:[/size][/font]

[font "Times New Roman"][size 3]Ø The length of the new San Francisco Sport, Boat and Fishing Show will change from 10 days to five. It will be managed by Fred Hall & Associates, who currently produce three ASA/Fred Hall Fishing Tackle, Travel and Boat Shows each Spring in southern California, drawing tens of thousands of Golden State anglers;[/size][/font]

[font "Times New Roman"][size 3]Ø The latest in fishing gear will be given more prominence on the show floor, and the show will highlight a greater variety of boats, including river, lake, offshore, and bass boats;[/size][/font][font "Times New Roman"][size 3][/size][/font]

[font "Times New Roman"][size 3]Ø Each day the show will offer anglers and boaters dozens of seminars led by pros, featuring new techniques for bass, striper, salmon, trout, kokanee, sturgeon, and halibut fishing, among others;[/size][/font][font "Times New Roman"][size 3][/size][/font]

[font "Times New Roman"][size 3]Ø The show floor will feature a huge fishing pond and other family-friendly amenities; and[/size][/font][font "Times New Roman"][size 3][/size][/font]

[font "Times New Roman"][size 3]Ø The show will include exhibits featuring touring and travel opportunities all over the world, especially highlighting destinations for fishing and other outdoor pursuits.[/size][/font]

[font "Times New Roman"][size 3] [/size][/font][font "Times New Roman"][size 3]“We’re pleased to be able to expand our partnership with the American Sportfishing Association to continue the San Francisco Sports and Boat Show’s 60 years of proud tradition and add a strong fishing presence back to the show,” said Bart Hall, President of Fred Hall & Associates.[/size][/font] [center][font "Times New Roman"][size 3]The American Sportfishing Association is the leading recreational fishing trade association, uniting more than 500 members of the sportfishing and boating industries, state fish and wildlife agencies, federal land and water management agencies, conservation organizations, angler advocacy groups, and outdoor journalists. The American Sportfishing Association initiates and supports efforts to advance fisheries conservation, fishing opportunities, and a profitable sportfishing industry.[/size][/font][/center]
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