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Gander Mountain To Host First Ice Expo in Syracuse, NY Dec. 8
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ST. PAUL, MN - With another highly-anticipated ice fishing season just around the corner, Gander Mountain will host their 2012 First Ice Expo on Saturday, December 8 at their Syracuse, N.Y., store.

"Over the past two years, we have seen incredible growth in the popularity of the First Ice Expo as one of the region's largest pre-season ice fishing events," said Steve Uline, executive vice president of marketing for Gander Mountain, "Once again we're bringing together some of the biggest names in ice fishing and the top brands in the business. This is a free one-day opportunity to get all the gear and advice needed for a fun and successful winter on the ice."

The First Ice Expo will be held Saturday, December 8 from 9 a.m. to 5 p.m. at the Gander Mountain store in Syracuse, N.Y., the event is free and open to the public. As well as having representatives from many of the top brand names in ice fishing on hand, the event will also feature special appearances and seminars from today's top pros:

"¢ "Tactics for the Modern Ice Angler" by NAIFC angler Bill Snover

"¢ "Modern Ice Angling, the Digital Age" Rapala Ice Force representative Tim Rogers

"¢ "Ice Fishing Techniques for Upstate NY" FLW angler and New York native Brian Hammond

"¢ "Fishing Safety, Equipment and Techniques" by local water expert and Marcum pro staffer Jay Vassil

"¢ "All Things Ice Fishing" by NAIFC angler and ice fishing educator Scott Brauer

Drawings for over $3,000 in enter-to-win prizes will be held throughout the day. Prizes include a Jiffy Ice Drill, Vexilar Fish Locator, Frabill and Clam portable ice houses, and the first 250 customers to make a purchase will receive a free First Ice Expo long-sleeve t-shirt, while supplies last. Customers may also take advantage of many "gift-with-purchase" opportunities from a variety of fishing vendors. This is the second year that Gander Mountain has held the First Ice Expo in New York. Gander Mountain will also host the event at a Wisconsin location the same weekend.

For more information visit the Gander Mountain web site, at www.gandermountain.com/firsticeny.

About Gander Mountain Company

Gander Mountain Company headquartered in St. Paul, Minn., is the nation's largest retail network of outdoor specialty stores for firearms, hunting, fishing, camping, marine and outdoor lifestyle products and services. Since 1960, Gander Mountain has offered the best selection of outdoor equipment, technical apparel, active casual wear, and footwear featuring national, regional and specialty brands at competitive prices. Focused on a "We Live Outdoors®" culture, Gander Mountain dedicates itself to creating outdoor memories. There are currently 119 conveniently located Gander Mountain outdoor lifestyle stores in 24 states. For the nearest store location call 800-282-5993 or visit www.GanderMountain.com. Gander Mountain is also the parent company of Overton's (www.Overtons.com), a leading catalog and Internet based retailer of products for boating and other water sports enthusiasts.

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