St. Croix’s “Legend Inshore” Saltwater Rod
For St. Croix—makers of “The best rods on Earth” for more than six decades—it was realizing what was really missing from the inshore fishing market was a rod engineered and crafted with nothing but the serious angler’s interests at heart. Strategy: build a better inshore rod than any other out there. Although uncomplicated, the theory was really one of revolution. To put it plainly, it was to give the inshore saltwater angler the rod they actually wanted; one they can be truly proud to own… Not a price-point stick that’s not-so-fresh off the assembly line; not a pole robotically spun in seconds, boxed, crated and shipped overseas.
And where did taking interest in the interests of anglers get them? The Legend Inshore was voted the number one rod on all the salty seas worldwide and awarded “Best Saltwater Rod” during the three-day show held July 11 through 13, 2012, in Orlando, Florida.
“We thought outside the saltwater market by producing an inshore rod the angler could catch more fish with; not one manufactured only to meet a company’s supply and demand,” says Dave Schluter, VP – Product Management for the Park Falls, Wisconsin based company. “All we did is introduce a rod like no one else. And now we’ve set a new standard in the saltwater market.” (“All we did” is used quite loosely in a rod where “everything goes in.”)
All told, the Legend Inshore was voted Best Saltwater Rod for one reason: Inshore saltwater anglers now have the rod they’ve always desired. And it’s about time.
About St. Croix Rod
St. Croix Rod is a family-owned manufacturer of high-performance graphite and fiberglass fishing rods headquartered in Park Falls, Wisconsin. The company offers a complete line of premium, American-made fly, spinning and casting rods under the Imperial®, Legend Elite,® Legend Ultra,® Legend Tournament,® Avid Series,® Premier,® Wild River,® Tidemaster,® and other trademarks through a global distribution network of full-service fishing tackle dealers. The company’s mid-priced Triumph,® Mojo, and Rio Santo series rods are designed and engineered in Park Falls, Wisconsin and built in a new, state-of-the-art manufacturing facility in Fresnillo, Mexico. Founded in 1948 to manufacture jointed bamboo fishing poles for a Minneapolis hardware store chain, St. Croix has grown to become the largest manufacturer of fishing rods in North America.