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Frabill’s FXE Stormsuit wins ‘BEST APPAREL’ at ICAST 2010
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Fishing-focused company’s new advanced raingear dominates the category
Las Vegas, NV – Day One at ICAST was a wrap, the Frabill® troops collecting and gathering in their exhibition booth to discuss the next day’s strategy. Interrupting in innocent childlike fashion – faces aglow – entered a couple of young representatives from the American Sportfishing Association (ASA) to deliver a letter. Product Development Manager Andy Schmelzer perused it, eyes popping from his sockets. The decree spread like brushfire across the booth and the euphoric crew from Jackson, Wis. was left only knowing they’d won an award…but which one?
The team stood stage-side as ASA CEO and President Mike Nussman announced the winner of the vaunted ICAST BEST NEW APPAREL category. Plain as day, FXE Stormsuit appeared on the screen. Time stood still. Applause rang through the rafters, for the 72-year-old fishing-focused company had made history by winning top honors in perhaps ICAST’s most prestigious individual category.
The team stood stage-side as ASA CEO and President Mike Nussman announced the winner of the vaunted ICAST BEST NEW APPAREL category. Plain as day, FXE Stormsuit appeared on the screen. Time stood still. Applause rang through the rafters, for the 72-year-old fishing-focused company had made history by winning top honors in perhaps ICAST’s most prestigious individual category.
Sweat, tears, hard work, research, engineering, testing…and even a little blood went into FXE Stormsuit, the driest, most ergonomically engineered garment in its class—and likely the finest, most advanced rainwear ever designed. So even as a relative newcomer to the raingear category, Frabill entered as a Pro. To voting media members who contributed to the landslide victory, it was clear that a new leader in fishing-focused outerwear was born. FXE Stormsuit makes landfall online in November of this year. It will appear on hangers at sporting goods dealers nationwide in February 2011. The complete suit retails for $399. The bibs and jackets are also sold as separates for a customized fit. Colors include the earthy-tan ‘Terra’ and the bolder and luxurious ‘Russet,’ a rich and classy red.
FXE Stormsuit is an official member of Frabill’s complete lineup of fishing specific apparel that includes FXE Snowsuit, ICESUIT, and numerous articles of premium headwear, handwear, and mid layer garments.
ABOUT FRABILL
Frabill, Inc. (Jackson, Wis.) is in its 72nd year of engineering premium, trusted fishing equipment. Frabill’s ice fishing product mix consists of portable ice fishing shelters, rod and reel combos, tip-ups, bait containers, portable aeration, apparel, and other related accessories. Open water products include landing nets, portable aeration, bait containers, bait care, bait traps and seines, and other accessories. Visit www.frabill.com